Product Information for Sustainable Consumption considering the EUP Directive

Transferring product environmental information to consumer to promote eco-product in the market and to promote sustainable consumption is considered as an important challenge especially according to the Integrated Product Policy (IPP) and the eco-design directive for Energy Using Products (EUP). In this paper the three core areas of consumer analysis on eco-products are identified. In order to increase consumers’ attention and cognition on eco-products, the conceptual methods named Eco Means End Chain (MEC) and Environmental Communication Checklist are proposed. The Eco-MEC helps to show differential and obvious benefits to consumers with environmental aspects of a product. It supports especially ecodesigners and marketers to transfer the environmental information to consumers so that it contributes to launch eco-products successfully on the market. On the other hand, the Environmental Communication Checklist helps producers and marketers to check and to prognose the environmental information whether it is payable and profitable transmission or not. Finally, the methods are applied to the environmental information of several products and are turned out to be helpful for eco-product designers and marketers.